Breadcrumbs, also known as breadcrumb trails, are a type of navigation element that helps users understand the structure of a website and their location within it. These breadcrumb trails are displayed as a hierarchy of links, starting from the home page and leading to the current page.
In addition to providing a useful navigation tool for users, breadcrumbs also play an important role in search engine optimization (SEO). Here are a few ways in which breadcrumbs can benefit your website’s SEO:
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- Improved User Experience: By displaying the hierarchy of pages, breadcrumbs help users understand the structure of a website, making it easier for them to find what they’re looking for. A better user experience can lead to a higher rate of engagement, lower bounce rates, and improved conversions.
- Better Crawlability: Breadcrumbs can also help search engine crawlers better understand the structure of a website, allowing them to more effectively crawl and index pages.
- Increased Visibility: Breadcrumbs can also increase the visibility of pages within search results. By showing the hierarchy of pages, they give users and search engines a clearer picture of the content on a website and can help improve the relevance of search results.
- Enhanced Accessibility: Breadcrumbs can also help make websites more accessible, especially for users with disabilities who may find it difficult to navigate complex websites.
In conclusion, breadcrumbs play an important role in improving user experience and aiding in the search engine optimization of websites. If you want to improve your website’s SEO, implementing breadcrumbs can be a simple and effective step in the right direction.
READ: SEO CHECKLIST – WHAT TO DO TO GET FOUND ON SEARCH ENGINES
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